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宣传攻势
xuān chuán gōng shì
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marketing campaign
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家传
jiā chuán
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handed down in a family;
family traditions
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家传
jiā zhuàn
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family history (as a literary genre)
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家丑不可外传
jiā chǒu bù kě wài chuán
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lit. family shames must not be spread abroad (idiom); fig. don't wash your dirty linen in public
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家丑不可外传，流言切莫轻信
jiā chǒu bù kě wài chuán ， liú yán qiè mò qīng xìn
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Don't spread abroad the shame of the family, don't believe rumors lightly. (idiom);
Don't wash your dirty linen in public, don't listen to others' gossip.
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射雕英雄传
shè diāo yīng xióng zhuàn
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Legend of the Condor Heroes, wuxia (武侠, martial arts chivalry) novel by Jin Yong 金庸 and its screen adaptations
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层层传达
céng céng chuán dá
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to send down the line
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广传
guǎng chuán
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to propagate
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广告宣传
guǎng gào xuān chuán
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advertising;
publicity;
promotion
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广告宣传画
guǎng gào xuān chuán huà
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placard;
poster
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广告宣传车
guǎng gào xuān chuán chē
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mobile billboard
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征传
zhēng zhuàn
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narrative of long journey;
campaign record
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性传播
xìng chuán bō
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sexually transmitted
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恶事传千里
è shì chuán qiān lǐ
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evil deeds spread a thousand miles (idiom); scandal spreads like wildfire
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拘传
jū chuán
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subpoena;
to summon (for questioning)
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击鼓传花
jī gǔ chuán huā
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beat the drum, pass the flower (game in which players sit in a circle passing a flower around while a drum is beaten – when the drumbeat stops, the player holding the flower must sing a song, answer a question, or drink a glass of wine etc)
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数据传输
shù jù chuán shū
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data transmission
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文化传统
wén huà chuán tǒng
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cultural tradition
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旋转行李传送带
xuán zhuǎn xíng li chuán sòng dài
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luggage conveyor belt;
carousel
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易传
yì zhuàn
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Yi Zhuan, commentary on the "Book of Changes" or "I Ching" 易經|易经[Yi4 jing1]
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春秋三传
chūn qiū sān zhuàn
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Three Commentaries on the Spring and Autumn Annals 春秋[Chun1 qiu1], including Mr Gongyang's annals 公羊傳|公羊传[Gong1 yang2 Zhuan4], Mr Guliang's annals 穀梁傳|谷梁传[Gu3 liang2 Zhuan4] and Mr Zuo's annals or Zuo Zhuan 左傳|左传[Zuo3 Zhuan4]
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春秋左氏传
chūn qiū zuǒ shì zhuàn
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Mr Zuo's Spring and Autumn Annals, attributed to famous blind historian Zuo Qiuming 左丘明[Zuo3 Qiu1 ming2];
usually called Zuo Zhuan 左傳|左传[Zuo3 Zhuan4]
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李娃传
lǐ wá zhuàn
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Tale of Courtesan Li Wa, novel by Tang writer Bai Xingjian 白行簡|白行简[Bai2 Xing2 jian3] along the lines of La Traviata, favorite opera plot
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柳毅传
liǔ yì zhuàn
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story of Liu Yi, Tang fantasy fiction by Li Chaowei 李朝威, popular with dramatist of subsequent dynasties
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档案传输协定
dàng àn chuán shū xié dìng
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File Transfer Protocol (FTP)
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