洛陽紙貴 luò yáng zhǐ guì

DEFINITIONS

  1. lit. paper has become expensive in Luoyang (because everyone is making a copy of a popular story) (idiom)
  2. fig. (of a product) to sell like hotcakes

CHARACTERS

洛 luò river in Shanxi province; city
陽 yáng 'male' principle; light; sun
紙 zhǐ paper
貴 guì expensive, costly, valuable