會獎旅遊 huì jiǎng lǚ yóu

DEFINITIONS

  1. MICE tourism (acronym for "meetings, incentives, conventions and exhibitions"), aka "meetings industry" or "events industry"

CHARACTERS

會 huì to assemble, meet together; a meeting; an organization
獎 jiǎng prize, reward; give award to
旅 lǚ trip, journey; travel; traveler
遊 yóu wander, roam, travel