会奖旅游 huì jiǎng lǚ yóu

DEFINITIONS

  1. MICE tourism (acronym for "meetings, incentives, conventions and exhibitions"), aka "meetings industry" or "events industry"

CHARACTERS

会 huì assemble, meet together; meeting
奖 jiǎng prize, reward; give award to
旅 lǚ trip, journey; travel; traveler
游 yóu to swim; float, drift; wander, roam