人設 rén shè

DEFINITIONS

  1. the design of a character (in games, manga etc) (abbr. for 人物設定|人物设定)
  2. (fig.) (a celebrity or other public figure's) image in the eyes of the public
  3. public persona

CHARACTERS

人 rén man; people; mankind; someone else
設 shè build; establish; display; particle of hypothesis, supposing