亲和力 qīn hé lì

DEFINITIONS

  1. (personal) warmth
  2. approachability
  3. accessibility
  4. (in a product) user friendliness
  5. (chemistry) affinity

CHARACTERS

亲 qīn relatives, parents; intimate the hazel nut or filbert tree a thorny tree
和 hé harmony, peace; peaceful, calm
力 lì power, capability, influence